Almette – [#PrezentulDeplin]

Almette – The Fully Present Tense [#PrezentulDeplin]

Role: Senior Art Director

Overview:

In a world overloaded with deadlines, distractions, and constant multitasking, Almette steps in with a gentle reminder: make space for yourself. No more rushed lunches in front of screens or fragmented attention. Just presence.

To deliver this message, we introduced a new verb tense — the Fully Present Tense (#PrezentulDeplin) — a fictional, emotional time-space where you reconnect with yourself and savor life, slowly and fully.

My Contribution:

As Senior Art Director, I helped shape a visual world that supports this mindful moment. Responsibilities included:

Visual Language Development: Created a serene, tactile visual style to evoke calm, warmth, and presence.

Campaign Identity: Defined the look and feel for #PrezentulDeplin across film, print, digital, and social formats.

Mood & Art Direction: Guided the tone of imagery to reflect authenticity, softness, and sensory detail.

Digital Adaptations: Translated the concept into engaging social content encouraging people to slow down and practice being fully present.

Impact:

The campaign stood out by offering not just a message, but a mindset — encouraging people to shift from autopilot to intentional living. Through its emotional resonance and elegant execution, #PrezentulDeplin positioned Almette as more than a product: a brand that advocates for presence, calm, and self-care.

Client: Almette

Agency: v8

Year: 2025

TEAM:

Laura Ionescu - Creative Director

Andreea Siran - Group Creative Director

Alexandra Coanca - Account Director