Nedumeriri și Lămuriri

Nedumeriri și Lămuriri – Kaufland Digital Show

Insight:

In a market where price discussions are often avoided, Kaufland chose transparency and humor. "Nedumeriri și Lămuriri" is a digital mockumentary series that turns real customer questions into entertaining episodes, providing clear and amusing answers about Kaufland's pricing and offers.

My Contribution:

As Senior Art Director, I led the visual development of the series, ensuring consistency and engagement across all episodes and platforms. My responsibilities included:

Visual Identity: 

Crafted a distinctive visual style that balances informative content with comedic elements.

Character Design: 

Developed the look and feel of "Doamna Răspuns," the show's central character who personifies Kaufland's voice.

Episode Art Direction: 

Oversaw the visual direction of each episode, aligning storytelling with brand messaging.

Digital Integration: 

Adapted visuals for various digital platforms, ensuring a cohesive brand experience.

Impact:

The series successfully engaged audiences by addressing their curiosities in a relatable and entertaining manner, reinforcing Kaufland's commitment to transparency and customer connection.

Role: Senior Art Director

Client: Kaufland Romania

Agency: v8

Year: 2024

Team:

Adina Stănescu - Creative Director

Laura Ionescu - Creative Director

Andreea Siran - Group Creative Director

Adriana Paulică - Senior Art Director

Alexandra Coancă - Account Director

Eduard Dică - Copywriter

Rareș Boghiu - Art Director