Plusssz. Si de la capat.

CONTEXT

Every day is a battle - against exhaustion, deadlines, stress, yourself. Some days, you’re full of energy. Other days, you sink into your chair, wondering where to find the strength to keep going.

But life doesn’t wait. 

So, you take a deep breath, push forward, and go again.

INSIGHT

It’s not about never getting tired. It’s about finding the strength to continue. That moment when you feel drained but instead of giving up, you reset, recharge, and say: "Bring it on!"

That’s what Plusssz does. It gives you the boost to keep moving, to stay in the game, to push through. Because starting is easy. What matters is going on.

No matter how tough the day. No matter how long the night.

Concept:

Plusssz. Și de la capăt.

The campaign that gives you the reset. The pause. The boost. 

The kick to keep on grinding. To keep you going. 

TEAM:

Laura Ionescu - Creative Director

Andreea Siran - Group Creative Director

Agency: v8